Revenue Generation
Business Revenue Coach, CFO Advisor
Years in business
started 2001
Special designations, certifications or honors
- Certified Divorce Mediator
Target business size
Start-ups/small/medium size businesses 500K - 50Mil in annual sales, 1 to 100 employees, all industries, especially Creatives & Architects.
Geographic Area Serviced
- National: currently in NY, NJ, CT, GA, TX, FL, CA
Previous clients
- The Rockwell Group, Tirschwell & Co., Inc, Milestone Images LLC, Callahan Inc., Lothrop Associates, Jewels of SouthEast Asia LLC., Zlokower Company.
Services – Long Description
Profit Acceleration Mastery - Your Roadmap To Success. Work with me and have increased earnings and revenue, make more money and keep more of your money. Your profits are your profits. Susan De Robertis brings over 25 years of experience in finance and accounting, providing services as a CFO for Hire, Business Coach and Public Speaker.
Testimonial
(Business owner) was an outstanding financial manager for my public relations firm for nearly 15 years. Trustworthy, a great problem solver, well-organized, and adept in human relations - I highly recommend "consultant"!
Case Study
The Situation: International. Architectural & Design Firm experienced massive growth and grew from 80 to 200 employees in one year. The Problem: Existing Systems no longer worked, no Accounting Department Head, no Financial Forecasting, and no Revenue Flow. The Consequences: No Cash Flow - $8 Mil in Receivables and no way to bring it in. The Results Produced: Systems were put in place and communication was established with Fortune 500 Clients ( Disney, Sony, Nobu, Planet Hollywood ) - resulting in $1,000,000 in cash received within 8 weeks. $5,000,000 in cash received within the year. Financial planning & forecasting established - CEO’s financial goals realized; he wanted a $250,000 bonus quarterly for himself and the "consultant" made sure he got it! How did the "consultant" do it: Communication and mediation skills were key in negotiating with clients, their legal teams, and their studio heads. All players had to be brought to the table. Most importantly - the "consultant," asked each client why they did not honor the invoices and pay them. ALL of the clients answered the same - they did not understand the invoices and they were not in accordance with the contracts. The "consultant," read each contract, verified the information, and had the invoices revised to reflect the contracts so that the clients could process the payments. The "consultant," saw to it that each and every client was satisfied with the process.
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Introduce Me
Promotional Products. Gifts, Display, Awards
Years in business
102, since 1920
Special designations, certifications or honors
- MWBE, MAS (Master of Ad Specialties)
Target business size
Small, Medium and large businesses, non-profits and universities
Geographic Area Serviced
- USA, International
Previous clients
- Credit Agricole, CIB, Roland Foods, ABC-TV, NY Times, Columbia University, Washington University in St. Louis.
Services – Long Description
Since 1920, we’ve been helping Companies, Non-Profits and Universities achieve their goals through the use of corporate and promotional gifts and awards. In addition, we make display materials so that our customers remain visible and remarkable.
Testimonial
"I wanted to take this opportunity to thank you and your team for the invaluable customer service that you have provided to our organization over the past few years. Your professionalism and diligence with all projects has been stellar. Your team has always done whatever it takes to go above and beyond to ensure that we are completely happy with the finished product. The emphasis is very much on the client which is the reason we trust in your business and quality of service." "Thank you for always being so readily accessible and placing our needs and satisfaction as the priority. This does not seem to be as common in the sales industry and we recognize your drive and enthusiasm to assist our office with our product goals. The truth is that we have worked with other vendors in the past and there is simply no comparison to the excellent communications and overall business relationship that we have developed with you all." "We very much look forward to our future business with Larick for many years to come. Thank you for all that you do!" “I really appreciate you along with your staff. You always helped my A&S team secure great merchandise as gifts for our alums and donors. I’m glad to say good things about your company. "
Case Study
Situation: A university was having a reunion. Their goal was a) to make their attendees smile, b) continue to show-off their university affiliation (to make these attendees feel good about being graduates) and c) encourage donations. The university wanted to give them all tee shirts. Fine. But what kind of tee shirt. Why would any attendee choose to wear those particular shirts vs. any of the many others they would certainly own? What we did: Our solution was to get a better, softer tee shirt that would be preferred to all those other shirts. This way, they would a) advertise the school more vs. less; b) feel better and better about their school and their superior gift and c) enhance the relationship between the attendees and the university, thereby increasing the possibility of increased donations. Results: The university received many positive responses from their event attendees. They were so happy with these shirts that they have continued to use this brand of shirt for the last 12 years, even though it costs a little more. They feel it’s well worth a small extra expenditure to get the results that they wanted.
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Introduce Me
Executive coaching, Management Skills Training, Team Building, Communication & Collaboration, Customer Service, Job Benchmarking
Years in business
Since 2006
Special designations, certifications or honors
- Certified Women Business Enterprise for NYC, NYS, PANYNJ, Certified Business Coach, Conversational Intelligence Certification, Certified to administer various behavioral assessments, author of 2 books and multiple articles
Target business size
Corporate, Government, not-for-profit, organizations $5-150 mil in annual revenues, any industry
Geographic Area Serviced
- USA, International
Previous clients
- NYC – various Departments, UBS, The Foundation for Defense of Democracies . Goodwill Industries, MoMA, Awisco, ARC, Industrial Technical Assistance Association, Brooklyn Navy Yard, Frenkel Benefits, Sprout, Acme smoked Fish, Ice Dance Theater, B-Squared, Linda Hamilton, CPA, LS Power, Patina Rentals, Savignano CPA,
Services – Long Description
We offer professional development for leaders through coaching executives to think bigger, resolve conflicts, improve emotional intelligence, reveal blind spots, enhance corporate culture and lead their organizations confidently. We provide an objective mirror so a leader can get unbiased feedback to explore and grow. We also work with senior leadership teams to: - help the company become the company everyone wants to work for - improve communications and collaboration. - address productivity in intercultural environments - provide training on remote team management and team building - build customer service skills and design the customer journey - assess job openings and candidates to find good matches and reduce mis-hires - train and coach managers to become performance coaches because people don’t quit companies, they quit their managers. We use 360 assessments to help leaders develop specific abilities. We also work with assessments that measure communication, motivation, soft skills, decision making and emotional intelligence.
Testimonial
"Being part of a rapidly growing startup environment creates many opportunities as well as challenges. As I’ve taken on new roles along our growth curve, my coach has helped at each stage by coaching me in a variety of ways. She’s helped in letting go of past duties, transferring those activities to direct reports, and carving out new responsibilities in my new roles. Since the dynamics and responsibilities of operating at higher levels of an organization differ compared to lower levels, receiving advice on obstacles and opportunities involving people, politics, and other challenges, has greatly helped frame the right conversations at the right times. Her non biased point of view on difficult situations provides a fresh angle to obstacles and opportunities that may have otherwise gone missing." --Operations Manger , Private Equity Firm
Case Study
Situation; An Executive director of a nonprofit was leading his organization through the challenges of the pandemic. The team performed in-person services while dealing with staff shortages, internal conflicts, less-than-effective legacy employees in key positions, accountability and delegation issues. As a result, client services suffered, morale was low, and he took on too much of his employees’ work, negatively impacting his own work/life balance. Action Taken: He invested in executive coaching over 12 months to improve his abilities to develop and manage others, engage and mobilize his team and create a high performance culture. Results: Observers gave him high ratings in improved delegation, new hires, enhanced team dynamics, and an improved culture for both employees and clients. The time realized by improved delegation and accountability was used to create innovative programs and find additional cost/expense savings. The total amount monetized was $59,363; a ROI of 889.4% when coaching expenses were taken into consideration.
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Introduce Me
Web Development, Digital Marketing, Strategy, Execution
Years in business
35
Target business size
Startups and Solopreneurs
Geographic Area Serviced
- USA/CANADA
Previous clients
- Patriotic Insurance (https://insuranceleadership.com)
- True Compare PEO (https://truecomparepeo.com)
- Avision Design Group (https://avisiondesign.com)
- BESA Home Mortgage (https://besahomemortgage.com)
Services – Long Description
DIGITAL MARKETER & WEB DESIGNER. From the strategy to the execution we help small businesses thrive on the web. My education started at The University of Michigan (BA) and continued at The University of Notre Dame (MBA Marketing). I worked on major mass market brands at Leo Burnett Advertising and Tracy Locke (McDonald’s, Kraft, Pepsi), and then helped build and sell a company called Screenvision. After years selling advertising in non-traditional media brands, I became the Chief Marketing Officer at X10 Therapy where I continue to create marvelous marketing for that organization each day. In addition to that wonderful work, today I help small businesses grow leveraging my deep knowledge of marketing strategy and practice. We usually start with building a website and then build out marketing programs from that.
Testimonial
"PJ does amazing web development work and works quickly. He built out our radio station website within two weeks and has been maintaining it since then. I can say only good things about the work that he does." - Eitan Battat "We are so proud of our Open Nesters website - a site for people in Act III of their lives. PJ and CMO write blogs, produce and syndicate our podcast, and created our marvelous site". - Stacey Krone "My website is my business. I am so glad that I trusted PJ Ewing and CMO." - Esther Russell.
Case Study
The $500,000 YouTube Video. Situation: X10 Therapy needed more business and wanted to make a difference in the lives of its clients and potential clients. Action: CMO did a video shoot, edited the footage and placed the video on YouTube. Results: Shortly after placement organic views started to come in. And phone calls and emails. One video on YouTube and nine (9) years later that video is worth $15,000 per week in new business for X10 Therapy. It is the golden goose that keeps on laying eggs for the company. You can learn more at https://x10therapy.com.
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Introduce Me
Marketing Agency for Small to Mid-Size Businesses
Years in business
9
Special designations, certifications or honors
- Winner of Addy Award for copywriting
Target business size
Small to mid-size businesses from 1 to 40 employees, any industry
Geographic Area Serviced
- USA
Previous clients
- L.H. Frishkoff Tax and Accounting Services, Rici Curly Hair Products, Top Hat Home Services, The Pretty Pink Rooster clothing boutique, Corporate Insight, SolarKal commercial solar advisor
Services – Long Description
Branding, marketing strategy, logo design, web site design and content creation, writing of blogs, email marketing campaigns, social media posting, press release creation and distribution.
Testimonial
“This firm helped us build our company’s marketing plans from the ground up. The owner is highly strategic, with an eye on the tactical execution as well. As an integral part of our marketing team, she created marketing and sales processes that can be used across any of our verticals. She is a flexible team player who can be counted on to pitch in at a moment’s notice. She and her team also helped us determine our company messaging and creative design. I highly recommend this company for any organization that needs new direction or a fresh perspective." Shari W., Sr. Marketing Manager, Corporate Insight
Case Study
The company was in chaos. Making money, but in chaos. New products were being created monthly, without a plan or proper communication to the sales team. The website was outdated. Social media was being used infrequently and incorrectly. Our firm worked with the Research, Product and Sales teams to improve communication, build out a Product Launch marketing plan, create a social media calendar and completely revamped the website design and content. We also instituted additional lead generation for the Sales team through monthly webinars and worked with Sales on a timely follow up plan. There are no longer any surprises or playing catch up. There is a clear plan in place with multiple marketing action steps for each new product. The sales team receives highly qualified leads through the webinars and has an email funnel in place to follow up with these leads. The social media channels are being used for valuable and timely content, using the proper hashtags. The new website is SEO friendly. It's up and running, better reflecting the sophistication of their customers .
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Introduce Me